Amazon PPC Ad Campaigns
If you want to sell more on Amazon, you need your product to be seen, and that means PPC
I examine all…
High-converting keywords with 25%+ conversion rate
Poor Ad Performance
Poor Offer Performance
Profitable Keywords <25% ACoS
Unprofitable Keywords with 50%+ ACoS
Zero Sales Keywords
Long Range Zero Sale Keywords
Low CTR Keywords
Keywords within different ACoS Margins
Correcting Over-Optimised Keywords
6) Consider increasing the bids on converting keywords with below breakeven ACoS
7) High-converting keywords are researched for long-tail keywords while being careful not to over-optimize them
What else do I do for you?
Keyword Indexing Report – we test which keywords your product is currently indexing for during Amazon searches. This helps to indicate any possible misalignments between your item and what the algorithm thinks it is relevant for.
Keyword Ranking Analysis – many product listings are written around the best-performing keywords that are relevant to a product. But that is a one-dimensional approach to keyword strategy. What about if you are trying to compete for a keyword against people whose items are simply better, or, there are another 60,000 sellers fighting for the same keyword and you are hoping to rank on page one?
What is needed is an approach which selects the best words based on the least competition, the most relevance, the greatest search volume, significant seed words, and the effort required to get your product into the first two pages of results. Strategic keywords are based around a systemic valuation of those factors and that is what we do. The good news is, that as of mid-February 2019 Amazon has been
trialling a new approach to delivery 50-60 search results per page, what this means is that the opportunity to rank on the first 2 pages has got 2-3 times easier. Previously, only 20-30 results per page appeared subject to category.
Reverse ASIN Tests – we check out the most relevant terms used by the most successful sellers, and also those used by their customers, and incorporate them into your results. We check organic data that lead buyers to their listings and which keywords they are using in their Sponsored Ad campaigns. This data forms part of the keyword strategy.
Competitor Hidden Keywords – a backdoor peek into which keywords are positioned in your competitors’ 250 characters [bytes] of secret keywords. This demonstrates the main phrases that they are trying to match organically. It shows the words that they believe are working best for their listings.
Negative Keywords – using negative keywords in your PPC/Ad campaign is ESSENTIAL. Let’s say you sell Bluetooth headphones but without noise
cancelling. “Noise cancelling” would be a negative match keyword because you don’t want your ads to appear when that phrase is entered into Amazon. Such a process saves lots of wasted clicks that you pay for. You can put that money to better use by increasing the budget for your successful keywords.
ASIN Keywords – you know when you open up your Amazon data reports and you see rows and rows of competitor ASINs that lead to your product being clicked? It’s quite a slog to work through. We do that for you and test which ones are successful, and which are costing you money. We work brand names and specific keywords into your Ad campaigns or negative targets and we also use Product Targeting if you have this available in your Seller Central [as it is currently in Beta test]. We run Sponsored Brand Ads for you too.
Reduced ACOS – a combination of correct keyword use and negative keywords will reduce your advertising costs, so you can get more bang for your buck, and ensure you are performing better for the right search terms.
Here are our costs to manage your SKUs including PPC Scope software. Please note that we only work with Sponsored Ads where we are certain we can provide great value for money.
Where possible, it is best to manage variation listings separately to have greater control over Ad budgets. It is often the case that a keyword works well for one variant but not another, and if they are commingled together you cannot alter your strategy without it affecting both items.
If interested, please send us an email in the box below so that we can discuss your needs.
No of SKUs*
* There are some keyword volume restrictions to the above pricing, so, if you have dozens of live campaigns per SKU with thousands of keywords, and are close to one of the above SKU limits, we can have a quick chat about it.
** Costs includes PPC Scope monthly fees and there are no additional setup fees.
*** These prices are per marketplace, which means that if you have 5 SKUs in Amazon.com and a further 5 SKUs in Amazon.ca and you want both marketplaces managing, this would equate to 10 SKUs in the above pricing.
**** Prices include listing optimization tweaks; improvements to the title, search URL, backend keywords etc so that your organic searches improve which can help to reduce the cost of PPC as the algorithm sees more relevance and better ranking for your product.
***** As I manage your campaigns, and they become fully optimized, they will get easier to work with and therefore I will reduce the per SKU management fee to the next tier up. For example, if you have 10 SKUs with me at $110 each, I will reduce this to the 11-20 SKU pricing of $85 each, once the campaigns are optimized, which should only take 2-3 months, then in the future I will move the pricing to the next tier 21-50 SKUs at $65 each and so on.
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