by Heath | Feb 20, 2019 | Amazon Listing Optimization
When I Count to 2.6 – Bang! Yep, 2.6 seconds is the average time that a person takes to decide whether to read on or ditch a listing. They then take a further 6 seconds to choose to buy or not. Not a long time. So, you cannot afford to lose your message in...
by Heath | Feb 15, 2019 | Amazon Listing Optimization, Ranking Tips
When Being in a Group is Better than Going it Alone… We get many questions about Amazon variation listings A.K.A Parent-Child listings. There’s a lot of uncertainty about them, so I compiled seven benefits you might not have considered yet. So, here...
by Heath | Dec 18, 2018 | Amazon Listing Optimization
Kill Dead Words and Mesmerize Amazon Shoppers… Visit any Amazon catalog page and you will soon be facing a sea of dead words that could send a glass eye to sleep. What do I mean? Let’s dig right in to find out… Here’s a bullet point...
by Heath | Nov 28, 2018 | Amazon Ad Campaign PPC Tips
Amazon Product What? Targeting. Oh, Yes. It’s War Out There & It Just Got Meaner Let’s keep this to a quick read. What is Amazon Product Targeting in one sentence? You can choose which category and/or which competitor products your Amazon Ads...
by Heath | Nov 23, 2018 | Amazon Listing Optimization
What’s the Best Way to Optimize an Amazon Product Title? There are a number of key areas to get right about the title, and some parts matter more, some less. It needs to be written in a way that is optimized for the algorithm, for shoppers, and mobile devices...
