Amazon Product Descriptions – Conversions

Let’s look at a few case studies to illustrate how important great sales copy is to a product’s success. 

Here you will see immediate results, ongoing progress, and increased pricing with better sales, and how regular tweaks maintain performance (offered for free to our customers).

Let’s make your competitors feel the pinch right away…

Improved Amazon Ranking & Increased Pricing

INSTANT IMPACT – Client Ranks Better & Sells for 50% More. 

The lower the Red line the higher the rank.  The higher the Blue line the greater the price.

A stress buster toy in a competitive category.  My listing is uploaded mid-September and the unit sales increase over 400%

Improved Amazon Ranking due to Copywriting

LONG-TERM IMPACT – Client Ranking Immediately Improves & Stays Consistent

Our listing was uploaded early December (the blip in April, is running out of stock).  This is a supplement; a hyper-competitive category.  This item is now selling over 800 items a month and is just one of many products we have written for this client.

Improved Amazon Ranking due to Regular Tweaks


This listing simply wasn’t selling and the client had given up hope (and interest!). 

Graph shows sales for the year.  Our listing update went live late September 18.  78 units were sold in less than a month.

Improved Amazon Ranking due to Regular Tweaks


This listing had no sales though had been listed on Amazon for a few months.

The image shows 3months of sales and ranking data since our listing update went live early October 2018.

Rank from 1,209 to 41

BSR from 3,690,462 to 122,338

Monthly Sales $0 to $10,147

“We sold out of stock in two weeks thanks to your copy.  Now we’ve a mad rush on to order more before summer begins!”

E. Reamy, CEO, Sequana Beachware

“It’s the best short-term performance we have had.

M. Munro, Company Director, Eve & Rosie Play

Want Some?

Our 3 Packages Explained…

If you don’t have time to read the following, you can skip to the pricing columns below which contain bullets of what is included.

SUPER START-UP LISTING: gets you off the ground with the best 100 keywords for your product analyzed through 7 key seed search terms, and optimized for everything you need to launch well. You’ll get a Super URL & SEO Title to drive traffic to your listing, power bullets and HTML coding.  For many sellers, this pack is all they will ever need.

HIGH CONVERSION LISTING: for sellers with items that are already ranking but need to rank higher and convert more.  Your competitors are analyzed regarding their keyword use, the search terms people have entered that lead to them clicking their products (Reverse ASIN tests), the keywords that they are using in their Sponsored Ad Campaigns (if they are using PPC) and a backdoor peek into the secret 250 characters of keywords they are employing in their product’s back end.  We supply a full keyword master sheet with negative keywords to reduce your Ad Campaign ACoS. 

There is an important distinction in who we approach keyword selection for your listing.  Where agencies tend to simply select the highest search volume keywords that are relevant for a listing we don’t.  Here’s why.  It is quite common to be competing against 20,000-200,000 sellers for a given keyword and unless your product is found on page one (and possibly page two) that keyword won’t work for you.  In these cases, a different approach is needed.

We shortlist a large group of keywords and run them through ranking software.  The results tell us where your product ranks against other sellers.  We then run a little program that calculates the opportunity you have of ranking on the first page (a rank of 20-30 subject to the category), the reward for doing so, the relevance of the keyword to your product and the likelihood of the algorithm viewing your product as being relevant.  And then we set the keywords in priority order and build a strategy around them over 12-months.  We monitor your product continuously and provide a quarterly evaluation report and an action plan for that quarter. 

LIFE-OR-DEATH LISTING: this is for established listings or new ones for established sellers where any kind of failure has big consequences, where you’re investing a lot of money in products and your family’s livelihood depends on it working.  This pack is for the BIG PRESSURE DEALS where you have done everything you can, thrown all you know at it but you’ve hit a wall. 

What this pack entails:  this is essentially like the High Conversion listing but with additional monthly management and reporting.  We analyze new keywords each month to help your listing’s ranking to improve and if you are running sponsored ad campaigns we take a look at the results and advise which keywords to place in your listing, and provide a short overview of what we recommend changing in your PPC campaigns to help your listing to perform better.

We analyze the category placement, targeted competitor tactics, and the keywords competitors use; we report which competitors are best to target and we identify weaknesses in their listings.  This is ideal for Product Targeting in sponsored ad campaigns, or manually updating your listing to beat other sellers.  We list every critical (1-3 Star) rated review and report on the key issues that you can target as a competitive strategy with your listing.  We provide a video report on your branding, your message, your imagery, and graphic design and provide an action plan to improve those.

All within the price shown below.

The Life-or-Death Package includes lifetime support for the life of the listing, monthly keyword indexing & ranking reports for the first year.  Action plans.  Competitor strategies.  

Check out our online 2018 Samples Portfolio here… LINK

Now all you need to do is decide which package suits you best…

Choose Your Package




Lifetime Support for Your Listing

Free Quarterly Tweak Suggestions for 1 Year

SEO Optimized Title

A Super URL for Huge Traffic

Keyword Master Sheet Report from Helium 10 & Jungle Scout

Min 7 Keyword Focus Research

5 x Optimized Bullets

HTML Description Optimized for Mobile Devices, PCs & TV Screens

Compelling Calls to Action

 Ready to Copy & Paste into Amazon

Done in 5 Business Days

Discount for Bulk Orders




As per Startup Supremos with…

Core Benefit Driven Bullets

Top 5 Longtail Search Terms Written Throughout Your Listing

10 Strategic Keywords for Intended Use & Subject Matter Fields

Fully Optimized Backend Keywords

Full Keyword Master Sheet

Negative Keywords for Ad Campaigns

Keyword Indexing & Ranking Report for Your SKU

3 x Competitor Keyword Research –  Organic Reverse ASIN Report Keywords Used for Sponsored Ads Hidden 250 Characters of Keywords

Misspelled Keywords not Corrected by  Amazon

Keyword Ranking Report Every Quarter for 1 Year

Keyword Strategic Action Plan Each Quarter – for 1 Year

Ready to Copy & Paste into Amazon

Done in 5-7 Business Days


Discount for Bulk Orders




As per Buy-Box Booster with…

Monthly Ranking Reports for 1 Year

Competitor Strategy Reports

Keyword Data Mining from PPC (if you are running sponsored ads)

Sponsored Ad Analysis

Keyword Target Strategy Analysis – every month for 1 Year

Suggested Competitors to Target for Organic Sales or Product Ads

Competitor “Critical Reviews” Report

Branding & Message Report

Amazon’s Choice Award Advice

Deep-Dive Research of Blogs/Forums to Understand Buyer Needs

Keyword Ranking Before & After

Power Calls To Action

Extra Split Test Title

Ready to Copy & Paste into Amazon

Done in 10 Business Days

Discount for Bulk Orders

TAGS – amazon listing copywriter | amazon product copywriter | hypnotic amazon copywriter | professional amazon copywriter | best amazon copywriter | amazon description copywriting | amazon fba copywriting | copywriter for amazon | amazon copywriting service