Creating Differentiation, & Breaking Through to the Next Level…

I think many people will agree that selling on Amazon isn’t easy.  Last year over 19,000 items were uploaded to Amazon every hour of every day.  That’s fierce competition!

How do you make your brand stand out?

And even if you are selling well, you have to contend with hijackers, suppliers suddenly changing their specifications, Amazon itself getting upset about something in your listing and then suppressing it, and I haven’t even begun to mention issues of ranking, keeping ads profitable, optimizing listings so they convert and knowing which keywords to build a strategy around.  Phew!

Yes.  The dreams of making some passive income to give your life a little freedom and space has got a lot harder.

I’m here to help with that.  To bring more ease into your life, and more success with it.  That’s what I care about, it’s where I get my buzz.

What Can I Offer You That is Different from Anyone Else?

My skills are really suited to branded sellers.  My primary areas of expertise are getting listings to break through to the next level and to squeeze out every drop of ad juice from your PPC.  You’ll need your A+ (ex-EBC) content to create a brand story that compels the shopper to buy.  You’ll need to build your graphic design around the written content, and I manage that creative direction for you.  You’ll also need your follow up emails to entice the buyer to leave a great review without it being invasive and annoying them.

These are areas where my experience counts.

The problem Amazon sellers have is that it is super-difficult to find a specialist in PPC management, who is also an experienced copywriter, and one that knows how to sell.  

What normally happens is that the PPC agency handles ads, while a freelancer tackles the written content, and someone else does the keyword research.  And that doesn’t work too well.  Why?

Because of the disconnect.

Disconnect means that a lack of depth and understanding occurs as data passes from one person to another, if at all.

The advantages of working with me are that I test and analyze the correct keywords for your listing, I build them into the written content in a way that is smooth and unnoticed by the shopper, and I harmonize the product description front and back end with your ad campaigns, while optimizing them.  This helps to reduce ad costs while ranking higher. 

I have over thirty years of experience writing high-conversion sales copy.  I know what works.

Working with me, means you work with me.  No one else.  You, therefore, get maximum value for money, because no one else is taking their cut.  Another problem with agencies (and I’ve worked for six of them), is that they employ freelancers and pay them around $70-100 (West), or $20-30 (Asia), to write a listing that you are being charged $300-400 for when the true value is far less.  

Right at the core of everything is another issue that is difficult for agencies to overcome.  Their keyword research will cost around $15, and it will simply entail entering 5 or 6 seed keywords into a few software programs and then selecting the highest search volume for relevant keywords. 

This is a bad strategy.  And it’s one that all your listing is built around.

Indexing for keywords is fine, but you want to rank for them.  With most sellers targeting the same high-volume keywords, there will be high competition for them, which also means high cost-per-click.  It’s a lose-lose situation.

The Solution

I do things differently.  I carefully research the target audience, the critical reviews of competitor products, website forums and Facebook groups to discover the language people are using to describe their experiences.  I reflect this back in the listing as it helps people to feel that you are speaking directly to them.

People buy beliefs.  They want to see something about who you are, why you’ve chosen to sell this product, and what it is that you stand for.  They buy into that.  It’s not just a features & benefits game.


You need to be doing more.

In the time it has taken you to read this page, another six thousand items will have been listed on Amazon.  How do you create differentiation?

That’s my job.  The listings I write create a story.  They involve the powers of micro-hypnosis and NLP.  You can read about these methods in my blog.

I get inside your product, inside the shopper’s head, and I create alchemy.  A correctly optimized listing will convert to orders, while a correctly optimized ad campaign will drive people to that listing.

That’s what it is about.

But it is not for Everyone

Sadly, I don’t offer my services to just anyone.  

What I’m good at suits a particular type of seller. 

You need to be Brand Registered and with an ad spend of over $5,000 per month

Then you become a VIP customer.

VIP customers always get priority.  Your emails are answered first.  Your projects and PPC campaigns are managed before anyone else.  You’ll know if you need this or not.

The VIP Suite includes:

  • Optimizing listing copy
  • Email templates for sales follow up
  • Managing all of your PPC Campaigns
  • Expanding & enhancing the keywords used
  • Restructuring ad campaigns to reduce ACoS
  • Advice on graphic design, branding, images, competitors
  • Maturing ad groups to lower ACoS while increasing visibility
  • Bringing keyword harmony between the listing and ad campaigns
  • Headline Search Ad (sponsored brand ads) high conversion banner taglines
  • Product targeting ads for competitors, associated products and your own products

Wait there’s more!  Read this…

  • Free lifetime support for the life of a listing
  • A monthly report with an overview of changes to key metrics
  • Fortnightly reports 70-Point PPC Checklist showing all the work I have done

Please note that The Amazon Alchemist is a brand name associated with Indigo Copywriting.  Invoices etc will be headed using the Indigo Copywriting name.  It’s all me though.


Send your Amazon link to my email below, and I’ll give you a bunch of tips to make money fast.  Available for those who meet VIP standards only.

4 + 15 =


Happy Customers.

Heath Thompson has been and remains an incredible asset to Green Light Innovations. He has nearly single-handedly taken us from almost last place in our category for Amazon sellers to first place. He has done this for our entire catalog and his blueprint has proven effective for each item.

Tim Fallon, Green Light Innovations, President & CEO

Heath has always gone above and beyond the job requirements. I've hired quite a few different people to write and optimize my Amazon listings and he is leagues ahead of everyone else.

Michael Broel, Vice President of Operations, Flowers for Cemeteries Inc

Heath is an excellent copywriter, best I've worked with.

Danny Carlson, CEO, KenjiROI

I have worked with Heath professionally at various times over the past 4 years and his wisdom has been an invaluable resource to me personally and to the success of my business. I can't recommend him highly enough.

Joanne Davies, CEO, JQ Hypnosis, LLC 


Heath is a great copywriter. He provided a lot of important info for our product and wrote great bullet points and description. Happy with the result.

P Kvedaras, CEO of Sparthos


They (a competitor), said there was nothing more they could do to improve it. They're exact words were, it's a perfectly optimised Amazon listing. So, I was pretty impressed when I read that.

Jim Oak, Director at Oak Leather


Great job. Heath knows what he is doing. He definitely overdelivered!

Stan Tsch, CEO of General Nano Protection Solutions

10 STARS! Absolutely one of the best [copywriting] experiences I've had (and I've had lots!) Buy without hesitation. A true professional who walks his talk. My listings are going to be sooo much better now.

C, Devoni, Partner in 101 Artists



Amazing work and communication. Exceeded my expectations and outstanding communication and support. Highly recommend!

Brock At – CEO at Bake Buddy